The Bois d'Argent fragrance film, its making-of and a series of beauty tutorials.
For a house like Dior, every image speaks for the brand. In 2023, ATEMI Productions produced the commercial for the Bois d'Argent fragrance and its making-of, which shows the care put into every shot. The same year, the team produced a series of beauty tutorials for internal use: make-up demonstrations filmed in Paris to pass on precise techniques. Two projects, two uses of video for a luxury brand: creating desire for a product and sharing know-how. Working for a luxury or beauty brand? Let's talk about your project: we reply within 24 hours.