A making-of gives a campaign a second life and shows the craft behind the image.
A shoot often produces as many stories as images. A making-of captures them: the crews, the technique, the moments that never reach the screen. For a brand, it means extra content for social media, the press or internal communication, drawn from a production that is already running. ATEMI Productions filmed behind the scenes of the Peugeot E-5008 film shot with a robotic arm, the Peugeot Style portraits in the studio, the Polygon concept car photo shoots, the France and Portugal teams of the Peugeot 408 and the Dior Bois d'Argent film. The making-of can be shot alongside the campaign, by the same production. Preparing a shoot? Think about the making-of from the brief. Let's talk about your project: we reply within 24 hours.
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